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For the 2021 CADAF Online edition we were invited to share our experience on the elementum NFT marketplace with fellow platform initiators and developers Jason Rosenstein (Portion), Judy Mam (DADA), Zack Yanger (Superrare) and Jacqueline O'Neill (Blockparty). We discussed how we as platforms can best profit from the momentum the technology has recently gained, how we can build an attractive marketplace for both artists and collectors, how to involve the community and how to deal sustainably with environmental issues. The talk was moderated by Jason Bailey.